Affiliate Marketing Overview: What is Affiliate Marketing and Can It Work for You?

Affiliate marketing is one of the quickest and most reliable ways to get started with internet marketing.

A lot of the potential barriers are handled for you:

  • The product is already created for you
  • The support for customers is handled by the affiliate company you’re using
  • There’s already a sales page that’s been created
  • There’s a proven demand for the product

You’re acting as a commission-only sales person for the products. If someone you introduce to the product purchases it (or sometimes even if they merely raise their hand and sign up to an email list) then you get paid some money.


Of course, there are a lot more things to consider – you shouldn’t just sign up to first affiliate program that promises to make your fortune. You need to do some research first.

Check out your potential niche

affiliate marketingA niche is just a shorthand way of saying a sub-section of a market.

For instance, soup is a niche within the overall food market.

Niches come in all shapes and sizes – there are large and small niches. And depending on how far you are in your affiliate marketing career, your definition of large or small may well be different from someone else’s definition.

It’s generally a good idea to pick a niche that you’re interested in and have at least some knowledge about.

There are some niches that are essentially fads or crazes – if you’re able to capitalise on them while the tide is rising, that’s good. But when they’re ended, chances are there will be little or no traffic left unless you do some major work on them.

For instance, a major sporting event like the Olympics that runs every four years and changes venue each time. There will be a lot of interest in the Tokyo Olympics between now and 2020. But once the games have finished, unless something major and unexpected happens, there won’t be much interest in them afterwards. And if your niche was selling T-shirts and other souvenirs then you’d better hope that you’ve sold as much as you can through your affiliate links before the final ceremony.

Other niches are considered evergreen.

They’re the kind of thing that humans have always been interested in and unless we evolve into a different creature always will be interested in.

  • Health and fitness – including exercise, diet, weight loss, etc. You can drill down to specific aspects such as vegetarian diets, exercise for people who don’t have time to keep fit, fast or slow weight loss, following the latest government guidelines or flying in the face of them. And so on.
  • Relationships – love, one night stands, friendships, dating, etc. As we get more sophisticated, relationship problems have got more complex. Gone are the days of the cave man literally knocking his wife out and carrying her back to his cave (whether or not that ever happened). In the West, we’re expected to be much more open about most of our relationships and because we’re more public about them we tend to worry more about them.
  • Success – this includes wealth, financial investments, making money (fast or slow or anywhere in between), low or high input from you. Different people measure success differently so this isn’t restricted to financial success – it could be enlightenment (spiritual or otherwise) and it could cross over into relationships or health and fitness. For instance, you could successfully run that marathon you’ve always wanted to do.

That’s just scratching the surface.

As you can see, there’s no single answer as to what a niche is or how big it is or what category it falls into.

Smaller niches are usually easier to break into than larger niches but that’s not always the case.

For instance, in the internet marketing (make money) niche, website hosting is a small section of the market but it’s highly competitive as the affiliate commission for introducing a new hosting customer is usually impressive.

Likewise binary options are a small section of the overall Forex/currency trading system (make money again) but lots of people are targeting it, partly because some programs pay a lifetime commission.

In the weight loss industry (health), any diet that’s used by a reasonable number of celebrities will be competitive as the publicity surrounding it generates demand for recipes and how-to books and weight loss programs.

Any kind of dating is big business – not just people trying to find company (of any sort) for the night or their life partner. The section drills down so that people with special interests can readily meet up with people who share those interests, however unlikely those could be. Tips and tricks are also big business – there are plenty of products you could promote that give your customers chat-up lines (or chat-up text messages) as well as how to cook up that memorable dinner to woo your potential partner.

Depending on your patience level, jot down between 1 and 3 possible niches that you’ve got an interest in and that you’d like to investigate further.

Don’t just dive in without checking – you might hit lucky or you might not.

And don’t choose more than 3 possible niches to investigate otherwise you’ll be analysing things forever and will get bored or distracted and you’ll never start.

Researching your affiliate marketing niche

There are lots of ways to do your research.

The quickest way is to check whether there are advertisements in the niche.

That’s not totally foolproof – Google doesn’t allow certain topics to carry adverts. So even though there’s still a market for something like cigar smoking, you’re unlikely to find adverts showing.

But most things work for affiliate marketing and you can get more help here.

Binary Options Trading adverts

Google has recently changed the number of adverts they show on desktop computers – it used to be up to three at the top of the page but now it’s often four ads.

For research purposes, if there are 4 adverts showing then there are almost certainly enough products and affiliate programs available for you to make money in the niche.

Personally, I avoid niches that have that number of ads. Mainly because I like to create pages that show up in the regular (organic) results and if Google is showing adverts and forcing anyone who wants regular search results to scroll down the page, that puts me off.

Various studies consistently show that the nearer a result is to the top of the results, the more cicks and traffic it will get.

If there are 4 ads showing, it’s a reasonable assumption that the majority of the clicks will be going to Google’s paid advertisers. I’d do the same in their shoes but it’s a pain in the neck for people like me who want to get traffic from the search engines without paying a fee every time someone clicks my links.

Fortunately, Google also provide several ways to find places where the advertising competition isn’t as strong and you stand a chance to get your website shown and your affiliate links clicked on.

At the end of most pages of results, Google provides a number of related searches. The logic is that if you haven’t found what you’re searching for in the first 10 results (plus any associated adverts) then you should drill down further.

Clicking through to some of these suggestions will help you drill down.

So if the first page is crammed with adverts but a few of the related searches aren’t – I found several related to binary options where this was the case, proving that even hyper competitive niches usually have an opportunity to feature without being swamped by adverts – then that’s a good sign and could be as much research as you need to do to check out the niche.

But I like to go one or two steps further.

I’ve got an Amazon Associates (affiliate) account. They don’t allow every state or country, so you may or may not be able to get one. But if you can, do the same search in Amazon.

If you find results, you’ll get told how many there are. Currently 631 for binary options which means there would be lots of products to review and promote if you went down the Amazon route.

In contrast, Paleo breakfast cookbooks currently have 1,432 results shown. Which is probably because it’s a lot easier for Amazon authors to create a cookbook than it is to write about a complex subject.

The number of results in Amazon will give you a quick handle on the market size. Anything above a page or two of results is usually OK.

The next bit of research to go goes back to Google.

Do a new search but add the words “affiliate program” to your search.

You can put that phrase in quotes if you want to encourage Google to search for those two words together (whether it will respect your encouragement is another matter entirely) and then click through to the results.

I like to open each result in a new tab in my browser (in Windows, right click and select the option to open in a new tab).

I’ll then skim the page to check it really is the affiliate signup page.

If that’s the case, I’ll save the link in a spreadsheet, ready for later use if I decide to go with that niche.

That’s more than enough research to tell you whether or not a niche is likely to have enough affiliate products available for you to promote and whether or not you stand a chance of showing up in search results that at least some people will find before they get fed up with scrolling.

Choose a domain name and get some hosting for it

You’re going to need your own website.

Don’t go cheapskate and think you can get away with using free websites or piggy backing on the likes of Facebook or Blogger.

You need to be in control.

And that means you need a domain name and somewhere to put it (host it) once you’ve picked a name.

There are lots of domain names still available, even if it seems like your top choices have long gone.

The first thing I’d suggest you think about is the domain name extension:

  • .com is the world leader in tems of number of domains registered. It dwarfs every other extension, which is one of the reasons some people think that Google prefer it. That’s not the case, it’s just that, all other things being equal, there’s a high chance most of the results will be .com domains because most of the domains registered are.
  • .net, .info, .biz are all fairly common alternatives. A lot of people choose one of these when the .com version of their “must have” domain name has been taken by someone else.
  • Country level domains such as uk, ca, etc. If you’re only ever likely to target one country then these are a good option. They give the search engines an extra signal that you’re targeting that specific country. But if you decide to branch out later and conquer the world, you could be at a disadvantage. Interestinly, the flip side to this is that .com versions of domains can get downplayed in the more local Google searches, which explains why even the seemingly ubiquitous YouTube doesn’t rank quite as easily in the UK (and other country specific) results
  • Newer domains – some of these are brand new (.blog for instance), others are country level domains that are gradually getting used by anyone and everyone. For instance, Columbia’s extension is .co but that gets used by lots of people. So does the British Indian Ocean Territory extension of .io, And television stations like to use .tv which is the country extension for Tuvalu.

Researching domain names is something I personally find both boring and frustrating.

There are some tools out there which will help you find them but I’ve always found the tools to be as least as confusing and frustrating as not using them.

Instead, I turn to Fiverr. There are plenty of people there who will research available domains for you, based on your chosen keywords, and let you have one or more available domain names that you can register.

For the sake of a few dollars, I find that to be well worthwhile.

As usual with Fiverr, check out the reviews and read the gig description carefully so you know what you’re ordering.

Take a look at the Whois data to see whether or not it’s been registered before. If it has, use to run a quick check to make sure that your chosen domain name hasn’t been spammed to death in the past. So long as it passes those checks, you’re good to go.

When you’ve chosen your domain name, register it at somewhere like Namecheap and go through the fairly simple instructions to point the DNS (domain name servers) to your hosting account.

That process sometimes happens immediately – especially with a brand new domain – and sometimes takes a while to work around the internet. Which can be anything from a few hours to (in fairly exceptional cases) a few days.

Once that’s happened, it’s time to make your new affiliate site live to the world.

WordPress is the easiest way to get your affiliate site live

WordPress is free to use on your own site (don’t get this confused with using WordPress to host your site – that’s not advisable).

It’s so popular that almost every host has a simple install option for it like these two options from different hosts:

cpanel 1

cpanel 2

On the top image, it’s behind the link that says Quick Install.

On the lower image it’s behind the link that says Softaculous.

Other hosts may use Fantastico  or their own system. It does the same thing.

You’ll then get to a screen that takes you through the various options to install WordPress on your domain.

The process is close to automatic and in my experience goes quite smoothly.

Behind the scenes, the software will create the database that holds your WordPress posts and pages and other data. It will put all the necessary files from (probably) the latest version of WordPress in the right place and it will likely install a plugins that you may or may not want to use.

It will also put up some basic pages on your site to give you an idea of what can be done. Generally I delete this content as soon as I start working on the site.

And it will choose a layout (called a theme) that you can use or change.

Some automatic installation software will suggest that your main WordPress user name is “admin”.

If that’s the case, take the few extra seconds to change it to something different.

The reason for this is the same as the reason that Windows is forever being updated – popular software attracts the unwanted attention of hackers.

Hackers are lazy – and know that the default name is admin – so that’s what they use when (not if) they try to break into your site.

One of the hosts I generates a completely random user name – you can do the same if you want to as that will radically reduce the chance of a hacker figuring out what it is.

You may also need to supply a secure password.

Again, some hosts will ask the software to generate one for you.

If you’re left to choose a password of your own, make it strong and unique.

I use this site to do that for me and I change the length of the password to 12 characters and tick the box to include numbers. That makes it unguessable and – with the other things I’m going to suggest – near enough impossible for anytone to crack.

And don’t be dumb enough to use one of these 500 common passwords.

Your browser will probably offer to store the user name and password for you but make a separate note of it in case your browser later has a fit of forgetfulness.

It’s then time to add a few plugins to WordPress to make your new affiliate marketing site better.

You can install all these inside WordPress itself – there’s a Plugins option in the dashboard menu system, select Add New when you click that.

  • WordFence – this helps protect your website from nasty people. The default options are quite sensible and there’s plenty of help available. The free version is plenty good enough for most sites. Amongst other things, it locks out attempted hackers after they’ve failed a few times. It also has the option of a cache to speed up your website (useful as your site gets busier)
  • Contact Form 7 – a contact form generator. Having a “contact me” page on your site is said to increase the trust that Google places on it. Use the default one – it’s basic but works.
  • WP Shorties or Pretty Link Lite – personal preference as to which you use. They are used to store your affiliate links and make the links look nicer if someone hovers over them and sees them in the corner of their browser. They also make it a lot easier to change a link if the affiliate program you’re promoting stops working for you or changes their link structure.
  • AddToAnyShareButtons – or any other similar plugin of your choice, This adds Twitter, Facebook and other social sharing buttons to your site without you having to worry.
  • SEO – I still use Yoast even though it’s getting increasingly bloated. That’s lethargy on my part. Other people use other plugins but the important thing is to use one and fill out the various fields it nags you to complete.
  • WordPress Database Backup – or any similar plugin. This one emails me a backup of my WordPress database at regular intervals so that if anything goes wrong, I can potentially go back to a time when the site was working OK.
  • Contextual Related Posts or similar. This plugin figures out posts that are similar to the page someone is currently viewing and puts a few of them at the end of the post to encourage people to click through to other places on your site. If you use images a lot in your posts then it will pick an image. If you’re like me and use mainly text then switch to the style option that says text only.
  • Table of Contents Plus – if you create long posts like this one for your affiliate site (and you should) then this easily adds a clickable table of contents to your pages.
  • JetPack, cut down to size with JetPack Lite – a quick way to check the stats for your site without having to give away all your secrets to Google which is what could happen if you use their analytics option.
  • Akismet or ZigTrap or similar – these help reduce the number of spam comments your affiliate website starts to attract well before real humans start visiting it. Another thing to keep unwanted people away from your affiliate site as much as possible. In my view, Akismet is over enthusiastic which is why I tend not to use it.

There also a few WordPress settings that you’ll need to change when you’re creating your new affiliate site:

  • The site title and tagline (both in General). If you don’t want a tagline you may have to put in a space to clear the settings before you press save
  • Reading – depending on how you want your site to display. There are plenty of tutorials on YouTube and elsewhere that will show you what everything does or you can just experiment – you won’t break anything by changing settings
  • Discussion – I change this so that all comments have to be manually approved. If it’s an affiliate site where I don’t want discussion, I’ll set that to a low number (I’ve not tested zero but 1 is normally low enough) and if I remember I’ll also tick the no comments option when I’m adding content. If you’re happy to have comments, leave the tick box unticked
  • Permalinks – this is personal preference but I select the Post name option

That’s it for the settings.

And I normally leave the theme at the default until I start getting real people visiting the site.

One of the plus points with WordPress is that it’s easy to change the look and feel of the site at any stage.

That’s also a minus point as a lot of people get bogged down with choosing the theme well before anyone else will stand a chance of seeing the site.

Start creating content for your site

Now that you’ve done all the preparatory work, it’s time to start creating content.

Until now, you’ve been laying the foundations for your new affiliate website.

But now’s the time to start creating content that the search engines can index and (eventually) include in the results.

It’s estimated that around 2 million new web pages are created each and every day.

The search engines do their best to crawl and index as many of these as possible but the internet bandwidth and computing power necessary to do even the most basic work (think Bing or Ask) is massive.

To do a decent job of making sense of the web – and arguably Google is the best of the current bunch of search engines – takes time and the efforts of lots of programmers. And increasingly nowadays some element of machine learning.

You can rest assured that there’s an exceptionally low chance that any human working on behalf of the search engines will ever intentionally look at your site in the course of their work.

Their computers will analyse it.

And they’ll apply a number of rules to figure out whether it makes sense or is nonsense and what the page is talking about. Which used to be called keywords but is now a lot more complicated than that.

Ideally, the search engines would like to deliver the best possible results for any conceivable search. And they’d like to do that in order of probability.

So, ignoring the almost inevitable adverts (which are also subject to a relevance rating) the first result should be the most likely best fit for the search, the second result should be next best and so on.

Once you get past the first ten results (by clicking onto page 2) the relevance goes down dramatically for all but the most popular searces.

And forget about whatever appears beyond page 10, No-one cares because near enough no-one goes there – they’ve given up or rephrased their search long before then.

There are a few things you should consider when you’re creating content for your website:

  • Humans matter, computers are a very distant second place. It doesn’t matter how many computers find your affiliate website – they don’t spend money when they click on your affiliate links. They’re unlikely to Tweet about your pages or do anything else to help your website get found. Only real humans can do that.
  • Create good content. Preferably written. Despite all the advances in computer programming, it’s still a lot easier for a computer to work out what Aerial photowords mean that it is for it to work out what a picture means. Especially if it’s abstract but even if it’s like this one. I’ve no idea which city this is and unless you live there and have seen the same view, it’s highly unlikely you’ll know. And it’s equally unlikely that a search engine will know unless someone somewhere has uploaded the exact same photo and given it a meaningful name. But near enough any search engine can work out what words mean in the context of other words.
  • Create big web pages. A few years ago, Neil Patel checked the average length (in words) of the top ranking pages for various searches. The figures are a bit out of date – scarily, the page lengths are even longer now than they were back in 2012 – but the results stand. Longer content in the form of crazily big web pages almost always outperforms shorter content. That’s why this post is all on one page – years ago I’d probably have split it up into a number of smaller pages and even those would have been shorter than each section you’ve got access to here. The logic is that the more (relevant) content there is on the page, the more authoritative the page probably is on the subject. And, critically, the more often it is likely to appear in the search results for umpteen different but related phrases. In turn, that helps with the click through data that the search engines store every time you click a result. And in turn that reinforces the authority of the page. Long story, not short story, works almost every time.
  • Weave your affiliate links in to the page. Adblocker programs are getting increasingly common. Which means that the more traditional form of web advertising is getting seen by less and less people. I haven’t seen an ad at the top of a popular internet marketing forum since I switched on Adblocker. The Forbes website detects that I’ve got it switched on and gets upset and tries to persuade me to put up with a reduced-ad version of their top heavy with adverts site. My local newspaper site is readable again and I don’t have to track down the auto-play videos that used to appear. But that also means any traditional ads you have running on your site won’t get shown to an increasing quantity of visitors. Which will adversely affect your affiliate earnings if you don’t take steps to avoid it. The easiest step is to make your affiliate links just that – clickable affiliate links, cloaked (if the affiliate program allows it) with WP Shorties or similar. An adblocker can’t remove regular links otherwise the web won’t function. Plus people are used to clicking links left, right and centre anyway. They do it all the time on Wikipedia, a lot of the time on Twitter and Facebook. And every time they perform a search. It’s just part of the fabric of the web so use it to your advantage,
  • Include lists – they’re an easy way to come up with content ideas. Top 10’s, top 100’s even. Sites like Buzzfeed thrive on lists, so do most print magazines (just look at any of the covers in the magazines section of Amazon) as well as TV shows and lots of other things. Even restaurants have lists except they call them menus. Lists are a great way to create lots of content fast. If you had a top 10 list and could write 500 words about each of the top 10 items then you’d have a 5,000 word web page. You could easily add 10 affiliate links in that content plus links out to Wikipedia and also other pages of your site and it would look perfectly natural to humans and robots alike. I’ve not counted the number of links on this page but they’re probably at least one link per 500 words and I don’t think the page looks crammed with them. Linking to other pages of your site helps people find more useful content and gives you more chance of making an affiliate sale.
  • Include reviews. Don’t make them spammy and over the top. Make them as real as possible. So think about what you’d say if you were chatting about the product you’re reviewing to a friend. Chances are that you’d mention the adult-proof plastic packaging, the way the instructions have been translated into English using someone who’s only ever read a dictionary. You’d maybe mention that the product is made by a company that (legally, of course) avoids paying as much tax as possible. Even though that doesn’t really narrow things down much. You might talk about their worker conditions or how they’re replacing thousands of workers with robots. And you may well share your opinion on whether or not that’s a good idea (given the working conditions and the suicide rates, maybe it is but obviously it will also affect the spending power of the employees who’ve been laid off). The more real your review is – so preferably you’ll have actually used whatever it is you’re reviewing – the better. That comes through in what you write and how you write it. And, in turn, that creeps into how much you sell.
  • Be yourself. You’re not a faceless corporate entity. You probably answer your own emails rather than send canned replies or write a program to add in enough delay to pretent that a human read and replied to your message. There are enough plain and boring technical spec style pages out there that you really shouldn’t be adding to them. Sure, not everyone will appreciate your style but that’s just part of being human. Those people who do get on with your style will maybe become fans, in which case hopefully they’ll buy more things through your affiliate links. Those who don’t like you probably wouldn’t have bought through your links anyway so they’re no great loss.
  • One is a lonely number. You need quite a few pages on your website. Over time, rather more than quite a few. Initially you’ll only have one page of content – that’s fine. But you should get into a regular routine of creating more (relevant) content for your affiliate website. That’s usually better odds for getting traffic than buying an extra lottery ticket is for winning the big money. And anyway affiliate commissions are usually smaller but a lot more frequent than that.

If you can’t create enough content yourself, sites like iWriter can be useful to get affordable content written and they currently offer content lengths between 150 and 4,000 words. Don’t go below 500 words and if you get an article that short, take the time to reword it and extend it so that it stretches to upwards of 1,000 words and preferably closer to 3,000 words.

Promote your website content

Those social sharing buttons are there for a reason – sharing!

Be the first to click them so that anyone who you know will realise that you’ve started your website.

Include relevant hashtags so that even if people don’t know you, they stand a chance of finding your new content. Or the computer that searches hashtags on their behalf brings to their attention.

I’ve had my pages Tweeted and gained new followers on lots of occasions just by doing that.

Google+ is still worth using (mainly because of its owner) even though it often seems to do a good impression of a ghost town.

if your affiliate website has a business bias, LinkedIn is worth using. If it’s got a visual bias then Pinterest is a good option.

Put your thinking cap on – wherever you see other people promoting links is at least worth investigating as a method to use for promotion.

Keep notes of what you do and when.

Steer clear of most of the gigs on Fiverr that claim to be able to help promote your website. You need your snake oil detector tuned to the absolute maximum to be able to find any that are actually useful rather than being either a waste of time and effort or – worse still – detrimental to your new site.

The possible exception on Fiverr is guest posting but make sure you contact the vendor before buying the gig and take off your rose tinted spectacles when you check out the link. If it looks spammy it probably is. And if you’d rather not spend time on the web with some of the neighbours on the site, don’t waste your time.

Create a video

Most of the videos I create are slideshow style.

I create the slides in Impress (the PowerPoint equivalent from LibreOffice) and then record me reading the slides out loud using Screencast-o-matic.

While the video file is rendering and uploading to YouTube, I’ll copy and paste the text from the slides into Notepad and then in the editing options in YouYTube I’ll upload the caption file.

Whilst YouTube does attempt to transcribe the spoken words in your video, I’ve not had much success with letting it run loose like that. It gets too many words wrong for my liking so I prefer to give it the correct words.

The video title is the most important part of your video as it helps YouTube and the search engines to know what the video is about.

If necessary, change it so that it’s compelling. A quick test is would you click on it if it came up in the search results?. If the answer is no, it needs changing.

Then work on the description.

Most people, myself included, suggest putting the link you want people to click on at or very close to the top of the description, YouTube will make it clickable.

Then write more content!

This time it’s for your video description.

YouTube allow you around 5,000 characters in the description – use as much as you can.

They also allow you to link to specific times inside the video which helps people move around it if the video is a decent length. There’s not much point in doing that with short videos but anything over a few minutes long and it’s worth using.


A lot of the time I’ll make the article I’ve written work harder by turning it into the slideshow content.

Some people like to read, others like to watch so that caters for different audiences.

If I was keener, I’d strip out the audio and turn the video into a podcast. Since most of my videos are just me reading slides there’s not really much visual content that would get lost by doing that.

The nice part about creating videos as well as content on your own site is that it gives you an extra chance to get found in the search results.

Add in the fact that YouTube results only ever return YouTube videos – not the content you’ve created for your website – and that’s an extra reason to create a video even if the idea currently scares you stiff.

Then promote your video in exactly the same way as you’d promote your regular website – Tweets, etc.

Start building a list

One of the biggest mistakes I made when I first started affiliate marketing was not building a list.

Without a list of potential interested people. you probably only have one shot at getting them to click a link and maybe earn you an affiliate commission.

With a list, you get numerous opportunities to earn money from them, maybe even more than once.

Lists are best handled by a specialist company – I use Aweber to look after mine and they handle all the subscribers, unsubscribe requested, scheduled message sending and one-off message sending.

They also create the basic sign-up pages that I use. They’re not quite as pretty as the ones generated by paid-for programs such as LeadPages but they work OK.

Then it’s a matter of encouraging people to join your list.

That’s not mega difficult but it’s also not totally easy.

People are wary about giving away their email address – often with good reason.

But if you can give them a good enough reason to share a working email address with you, that’s an excellent option.

The “good enough reason” is usually a free gift of some sort.

It could be a short report, it could be a link to a video, it might even be a big web page like this one repackaged as a give-away.

Then you need to create what’s called a squeeze page. Which is essentially a page where there are only three options, two of which are effectively the same thing as far as you’re concerned:

  • Click the back button on their browser
  • Close the browser tab
  • Sign up to your list

Obviously the third one is the option you’d like them to choose.

So make your freebie as irresistable as possible.

If people would be prepared to pay money to get the information you’re giving away for free, that’s superb. And it should be your aim – not some trashy report that was scribbled out on the back of a napkin and is no longer relevant or useful.

Once you’ve persuaded people to join your list then you need to send them regular emails.

I like to include a mix of usable content and affiliate links related to that information.

You’ll need to decide what works best for you and test it over time.

But the important thing is to keep sending those emails.

The longer the time gap you leave between each email, the longer people have to forget about you and if they do that, they won’t click on your links and they won’t earn you an affiliate commission.

If you’d like to start earning money with affiliate marketing, you can learn a lot more here: